Many sellers learn Shopping feed quality: titles, GTIN and shipping settings the hard way. The sections below summarize what tends to go wrong and what to do instead, in plain language.
Key takeaways
- Track conversions correctly
- Avoid circumvention patterns
- Fix Merchant Center trust signals
- Complete advertiser verification early
- Start with a simple structure
- Give Performance Max guardrails
- Clean keywords weekly
- When to ask for help
- How to measure progress
Track conversions correctly
Install the Google tag on every page, mark purchase as the primary conversion, and send order value and currency. Use enhanced conversions where allowed. Check that test orders appear in the account before trusting automated bidding.
Avoid circumvention patterns
Accounts get suspended for patterns such as reusing a domain or payment details from a previously suspended account, cloaking landing pages, or creating many accounts to bypass limits. Keep one transparent account per business, and if you are suspended, appeal through the official form instead of opening a new account.
Fix Merchant Center trust signals
Misrepresentation flags usually come from missing basics: no clear return policy, no physical contact details, prices that differ between feed and page, or checkout surprises. Add a real address and phone or email, publish shipping and return pages, and make sure the feed price, currency, and availability match the product page exactly.
Complete advertiser verification early
Google asks many advertisers to verify their identity and business. Prepare the registration document, an authorized representative, and consistent payment details. Starting verification before you scale avoids a sudden pause in the middle of a promotion.
Start with a simple structure
Separate brand, generic, and competitor search into different campaigns, keep each campaign to one country and language, and write ad groups around clear intents. A simple structure makes it obvious where money goes and makes later expansion to new markets a copy-and-translate job instead of a rebuild.
Give Performance Max guardrails
Feed Performance Max with accurate product data, brand-safe assets, and audience signals from real customers. Exclude brand terms if you already run a brand search campaign, and judge results on profit after returns rather than reported conversion value alone.
Clean keywords weekly
Review the search terms report every week. Add irrelevant queries as negatives, move high-performing queries into exact match, and remove keywords that spend without conversions. Ten minutes a week stops budget from leaking into searches that will never buy.
When to ask for help
If an account is restricted twice in a short period, or an appeal is rejected without a clear reason, stop experimenting and read the official policy pages carefully. Ask a colleague who has handled the same platform, and check official help centers and reliable tutorials before submitting anything new.
How to measure progress
Pick two or three numbers that reflect real health rather than vanity: approval rate of ads or listings, cost per order after refunds, and the share of customer tickets resolved on first reply. Compare them month over month. If a change does not move at least one of them, drop it and try something else.
Next steps
Pick one section above, apply it this week, and write down the result. Keep your team's links and tutorials in one place, for example Facebook520 tools hub, so nobody works from outdated pages. Related reading: overseas platform matrix.
Published by Facebook520 Cross-Border Navigation.